What’s Trending

What’s Trending helps lean marketing teams understand what customers are discussing across public social sources and decide what to publish next. It monitors conversations around a company’s market, products and competitors, surfacing questions, comparisons, concerns and emerging topics instead of generic internet trends. Each recommendation is connected to the public evidence behind it, so teams can review the customer language before turning it into a content idea.

Users start with a website, then review and adjust a suggested WordBank of market terms, topics and competitor profiles. The service collects matching public posts from Reddit, Facebook, Instagram and X, retaining source URLs, post text, authors, publication times and available engagement metrics. Topics can be sorted by activity and momentum, while post-level filters help compare likes, comments, replies, shares, views and other platform-specific signals. Timeframes range from seven or thirty days to three, twelve or more months of stored evidence.

The product is designed for content marketing, customer research, Reddit monitoring, trend discovery and competitor research. It does not publish content; instead, it provides source-linked content opportunities, recurring customer-interest reports and planning templates to support a publishing calendar. A complete first market scan is free with no card required. Recurring weekly monitoring costs $20 per month after a seven-day trial, while the $50-per-month Pro plan adds unlimited scans, hourly or daily scheduling, REST API and MCP tools, and workspace-scoped agent keys.